I am a strategic global marketing and digital leader with a passion for customer experience, digital transformation and strategic design.

I’ve worked across multiple cultures and industries; for top tier, challenger, start-up and NFP brands; for corporates, agencies and consultancies; which allows me to see things in a way others don’t.

For most of the last 10 years I ran an outsourced digital department, delivering long-term programs of work for a variety of clients, in addition to developing CX strategy, developing holistic brand experience journeys, and building performance marketing programs. This required strong communication and stakeholder management.

Prior to that I worked in the corporate sector, for companies including Visit Britain, AMP, Disney and Optus.

I thrive in simplifying challenges in ambiguous environments and always bring the voice of the customer.

My work been recognised for:

  • Effectiveness (IPA Awards, WARC top 10 in APAC, Effies);

  • Innovation (Fast Company World Changing Ideas, AFR Most Innovative Companies - Most Innovative Media & Marketing Company, Most Innovative Small Business); and

  • Overall impact (World Travel Awards).

Career Highlights

I’m very proud of the role I played as a senior leader in building the businesses I’ve worked for, both culturally and commercially.

Additionally I’m proud of the work I have led and success I have contributed to for clients, including:

  • Improving the customer experience and commercial outcomes for multiple businesses;

  • Evolving animal conservation in Africa;

  • Helping reduce global education poverty;

  • Giving Indigenous people a stronger voice; and

  • Supporting young people impacted by cancer.

Qualifications & Interests

I’m a Certified Practicing Marketer (CPM).

In my spare time, I enjoy volunteering with my son's sporting endeavours and mentoring emerging marketers.

Brands I’ve Worked With Include

Western Sydney University
Lendlease
House of Fraser
GSK/Panadol
Kimberly Clark/UbyKotex
Lion
Volvo
Lexus
Chery

Commonwealth Bank
BT Financial Services
AMP
Tyro
Visit Britain
Melbourne & Olympic Parks
Hawaiian Airlines
Amazon
Disney